About us

Sore Lux – What exactly is it?

Good morning, let me explain: this brand was born from a young man's enormous desire to grow and overcome the limitations that surrounded him. Although I didn't grow up in an extremely humble place, it wasn't easy to travel or afford certain luxuries; I heard words I didn't like, like "we don't have money" or "I can't afford that."

I created Sore Lux as the beginning of my rise to the top. The brand's style isn't 100% defined yet because I need more time to fully discover it. Through this brand, I'd like to express creativity and my love for things that look good. 

I don't know your style yet, but for now, I want to share what inspires me. In the future, if you'd like, you can make videos with the brand, show what you like and share what needs to be improved.

 When the time comes, this will be more than a brand: it could become a benchmark in the fashion world, on par with major houses like Balenciaga, but with even more unique products (and I don't say this to belittle anyone, but to express my vision).

Without further ado, I say goodbye, send you a big hug, and hope to grow as I plan. If you'd like to know more about me, you can visit my Instagram and ask me personally.